Employer Brand

Objective:

Reinforce the people-powered culture at Service Express by establishing a cohesive employer brand across social and in-office digital screens, using consistent, engaging touchpoints to highlight key moments, celebrate employees, and foster a genuine sense of connection, recognition, and pride in the people who make it all happen.

Solution:

Design a cohesive system of visuals that highlight key moments such as new hires, work anniversaries, interns, open roles, and holidays. With a strong focus on the employee journey, consistent layouts and the signature squiggly line element create a recognizable thread across all assets, symbolizing growth, movement, and opportunity while celebrating the individuals who shape the organization.