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About me

Graphic Fowl started as a playful nod to my last name, Hotchkin, which is often mistaken for “Hot Chicken.” Mix that with my design career, and voilà – Graphic Fowl was hatched. But it’s more than just a pun: I focus on thoughtful execution, clean systems, and work done right the first time – no fouls. The result is polished, professional design that delivers real impact without losing personality.

Over the years, I’ve built a broad portfolio spanning print and digital marketing materials for diverse national and international audiences. Living and working in Mexico for six years deepened my understanding of different cultures, expanded my global perspective, and honed my fluency in Spanish. Driven by curiosity and a love of learning, I embrace new topics and DIY projects that fuel creativity.

I take a forward-thinking approach, quickly grasping the big picture to develop creative, user-centric solutions that meet client needs. Balancing creativity with technical precision, I enjoy solving design challenges and finding more efficient ways to execute work. From concept through launch, I lead campaigns, collaborate across teams, and ensure alignment with stakeholders, all while crafting impactful first impressions and a cohesive visual identity.

Collaboration and mentorship are central to my approach. I foster supportive team environments where designers and contractors can thrive, providing guidance, feedback, and strategic oversight to ensure high-quality outcomes. Approachable and receptive to feedback, I work closely with clients and cross-functional teams to maintain a seamless workflow while delivering meaningful, polished results.

Alongside delivering thoughtful, polished work, I’m known for bringing a positive, easygoing energy to every project. Take a peek at what previous clients and coworkers have said, then let’s connect so you can see firsthand how well I’d fit with your team.

Photo of Lori laughing

Kind words

Full recommendations can be read on LinkedIn.

Steve K. | Creative Director

“… She is a terrific listener, empathetic and driven to develop creative solutions to help clients succeed. She isn’t bound by a specific medium, delivering dynamic print and digital designs. One of Lori’s greatest strengths is her ability to collaborate …”
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